We build web sites to rank with core SEO principles in mind. The only thing we might better at than designing web pages is SEO. Currently, we host and manage over 650 web sites that have obtained top 3 rankings on Google for a multitude of keywords in some of the world’s most competitive markets. As owners of web assets that generate revenue from SEO work we’ve done in house since 2008, we understand what it is to live and die by the ever-changing algorithm (200 changes per year minimum) and the growing list of penalty types from Panda to Pigeon. We have a unique historical perspective as we’ve monitored and witnessed changes on Google for 6 years. These events have given us not only an understand of do’s and don’ts but also given us insight into Google’s philosophical changes including changes that are never published by other SEO’s. For example, we’ve discovered that local business data validation via My Google Business has a profound effect on organic rankings – you will not find an article discussing this ranking factor anywhere other than this page or our blog. Design plays a part in SEO and building a site from the ground up that is built for speed, responsiveness, and on page SEO compliance is critical as a ranking foundation. Above that, modern, white hat SEO, consists of creative media production, effective social dissemination, and social media engagement.